Institution

To begin with I went onto the three major record label's sites: Universal Music Group, Sony and Warner Music Group.  I researched the subsidury labels that the have and which artists they had signed for them. I did this by looking at their official websites, some of which have an American website and a UK website. The main lables that I looked at were: Mercury, Island, Polydor and Atlantic.

After a lot of deliberation I decided Chris Mallette would be signed to Atlantic Records, a subsiduary of Warner Music Group. I made this decision because:

1. Atlantic have some huge artists signed to wither the UK or US label such as Plan B, Cody Simpson, TreySongz, Fun, Flo Rida, Marina and the Diamonds, Paramore, Bruno Mars to name a few. A few of artists they have signed would fall under the genre of indie which would therefore mean they would hypothetically know how to work with Mallette. This would work in Mallette's favour as they would have a lot of contacts and could allow him to hit the big time quicker.
2. Atlantic are a well known and renowned record label that have been a subsidiary of the major record label, Warner Music Group since 1967.
3. Atlantic have a range of successful UK artists signed with them such as Plan B, Marina and the Diamonds, Ed Sheeran, Rudimental, Birdy, Delilah and more. Some of these artists such as Ed Sheeran have had a lot of success in Europe and have also made it to the US. For a young artist like Mallette with a label that could potentially give him that same support is a good place to be.
4. Atlantic have other young stars signed up with them such as 16 year old Australian Cody Simpson. Cody left Australia with his family as a young teen and moved to LA to pursue his music career. In the last few years he has become very popular in the US amongst teenage girls and since he supported Justin Bieber on the UK and European leg of his Believe tour, Cody has gained popularity over here too. The label will know how to deal with teenage boys from their experience with Cody and although Mallette is a year or so older, he will still behave like a teenager. This experience could be useful. Cody is not only a performer but he is a musician and songwriter too like Mallette and in the past week he has released a new video for his latest single. When I watched this I noticed a lot of similarities with my music video. The song is called 'Awake All Night' and is a black and white video. Here are some of the camera shots that I noticed are very similar to my video:

Fueled by Ramen are a New York based company and brand who I also researched and decided he would have a deal with them too because of the success he was having with Atlantic. I also wrote on my website that he was originally signed to the independent record label XL Recordings who have a history with Adele and Vampire Weekend amongst others. To find out all of this information on the institutions Mallette would best suite, I looked at a lot of their official websites.