When I did more research I realised that this date was a Thursday which is not a typical release date for an album. I found that the typical day to release a single in the UK is midnight on a Saturday/Sunday morning and that the typical day to release and album in midnight on Sunday/Monday morning. This allows the weeks for themusic to climb up the charts and hopefully for the artists to make a huge difference in the chart.
Here are two examples of release dates:
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